Wednesday, March 18, 2009

grocery store location analysis

I recently visited my local grocery store when I was back home for break, and noticed a few things about the location of the store and what it had to do with/for their business. The building was a Farm Fresh, and is about 2 miles from my house. I don't usually shop at this grocery store, but I needed to go quickly pick up some things and so this was the only logical option.
This grocery store is a stand-alone building and it has it's own parking lot, which is great for busy shoppers. If you need to just park and run in for some items, then the parking lot is ideal. You can just park right outside and then go get your groceries without having the hassle of searching for a parking spot. Also, it is centrally located in the area of town that I live in, and so it is very convenient to many costumers. There is not a lot of pedestrian traffic, which is great for the consumer since they do not have to watch out for other shoppers when they are driving their cars. There are also sidewalks and walkways available to people who are shopping with their grocery carts and baggage, which provides a suitable and safe place for the pedestrians.
I think that this grocery store has an ideal location, and i would definitely shop there again. I really cannot think of any disadvantage to the location, which is great for their business. It is nearby many neighborhoods, which is necessary for the people to want to come visit the store since it is convenient. Also, due to the vast nature of the parking lot and the orderly layout, shopping traffic is kept neat and under control, which leads to a happy shopping experience.

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